The past few years have been tough for everyone. Our social lives have been thrown into upheaval. Our businesses have been challenged like never before. I think, collectively, we just need to get back to some semblance of normal.
All of the changes have given me the time to reflect on the past 12 years. When we started Prud'homme Beer Certification in 2009, there were only 2 other major programs in beer education. Now, there are a handful globally and we all take a slightly different approach to helping people get to know beer a bit better. Clearly, classroom sessions have taken a huge hit in attendance but I am optimistic, we can get back to a place where learning with other like minded people is desired. Of course, online and distance learning is here to stay and may even become the preferred method of learning about beer.
With the rapid growth of breweries throughout Canada, the focus and interest in beer has never been stronger. New consumers have found beers that they love and breweries that are fascinating to visit and explore. Now... we need to help people (consumers and staff) to understand how to provide the best beer experiences for all of us. That means, we need to understand what makes a beer good. This includes acknowledging the concepts of pouring and serving beer and also grasping what that brewery intended when they crafted their particular brand.
In the past few months, I have been reflecting on the past of our industry and have seen such tremendous growth in so many different facets, that it boggles my mind. It's also time to be grateful... grateful to work in such a vibrant and fun industry, grateful that I get to do what I love - help people to gain a finer appreciation of beer and grateful to all who have supported Prud'homme Beer Certification since 2009.
So... thank you to the thousands of beer enthusiasts who have enrolled and graduated from our courses. Thanks to all of the breweries, hospitality providers, retailers and schools who have embraced our programs for your staff and students. We promise to continually innovate and create programs that are dynamic, fun and informative.
Our Toronto Level 2 class is getting ready to start. We are once again proud to have Steam Whistle Brewing as our host. This class begins on Wednesday, May 4 and runs until June 22.
If you've often thought about venturing just a bit deeper into the world of beer, this class is for you! This course is designed and developed for beer enthusiasts who wish to take their knowledge of beer to another level. The focus is to provide more detailed insights into brewing ingredients and processes, draught systems while introducing Canadian brewing history and further investigating negative sensory components. We also provide several different types of beer & food exercises to help our students expand their understanding of how well beer works with a variety of cheeses and different foods. Our Prud'homme Master Beer Sommelier, Matt Sieradzki is also very skilled at providing some in-depth insights into the variety of beer styles covered in class. One of the newest program additions is the coaching and mentoring on developing analytical skills in evaluating beer.
It's really an incredible journey and we would be happy to host you and share our passion. You can easily register here.
It's time to go back to school - and by that I mean for all of us in the beer industry. For too long, we have collectively tried to create complex learning environments. Forcing people to learn everything in a subject is filled with complexity and angst. Some interested beer people may only want to learn certain aspects related to their jobs or their personal interest and yet, we fill a program with just about everything you could possibly want. On top of that, classes are set at specific times of the day in specific months, in specific cities.
Well, the new world of beer needs alternative ways of learning. The online learning platform has grown exponentially since 2019 and shows no signs of slowing down. So.... what did we do? At Prud'homme Beer Certification, we developed our remote classes. These online learning platforms also come with virtual tasting sessions where learners can ask just about any question pertaining to beer while learning the ins and outs of specific beer styles and brands.
Next, we have developed The Beer School. These shorter, isolated sessions are focused on three things - Know It | Pour It | Pair It. Each of these subjects are split into 4 unique sessions and will be offered at 3 different times of day - 11am | 1pm | 3pm EST so that interested learners can participate on their own schedules. These 45 minute beer education sessions will focus on the following:
Know It - this is all about the ingredients in beer - we will take a look at malt, hops, water & yeast and fermentation & aging in order to provide the key characteristics that each ingredient or process bring to beer in the end. On top of that, we will take a look at styles that feature each of these ingredients.
Pour It - will focus on how to properly pour and serve beer. The purpose is to showcase best in class standards in the beer industry so that we can create the best beer experience for the consumer. We will also examine draught beer systems and provide insights on what needs to happen to ensure the best possible draught beer quality and pour.
Pair It - these sessions will focus on the principles of beer & food pairing. We will discuss complement, contrast and cut as it applies to beer and food. Along the way, we will provide some key pairing suggestions.
These sessions are all $20 per person and you can register for any one that interests you. In addition, we will provide a certificate of completion for anyone who registers for 8 sessions.
These online, virtual sessions will be offered throughout the year so if you miss one, you can catch it later in the year.
Prud'homme Beer Certification continues to be the leader in beer education and we hope you'll be able to join us as we explore unchartered areas.
In 1997, I was fortunate enough to find myself at the doorstep of a great opportunity.